The response to Legal & General’s support the launch of Alzheimer’s Research UK (ARUK) second #ShareTheOrange campaign has managed to raise the awareness of dementia to millions of people around the world.
11 May 2018
Thanks to a new film funded by Legal & General staring Bryan Cranston the acclaimed actor, writer and director, this has once again captured the essence of dementia is a way that everyone can understand. The campaign has managed to raise the awareness of dementia to millions of people around the world.
The latest video, behind the scenes of #ShareTheOrange, features Nigel Wilson talking about the need research along with Bryan Cranston and members of ARUK.
Highlights from this years’ #ShareTheOrange campaign include:
For the past two years, Legal & General has been working with ARUK to help fund the ‘Dementia Explained’ project - a website that has been designed to help children and young people who were living with a parent or relative affected by dementia understand what it is and how it impacts the brain.
Many thanks to all who participated in #ShareTheOrange and helping to raise awareness of dementia and the fantastic work that Alzheimer’s Research UK (ARUK) carry out each day.
To learn more about the campaign, please follow the link below.
*All figures have been provided by Alzheimer's Research UK
Images from around the UK and the US - helping to promote and raise awareness
Nigel Wilson, Legal & General Group CEO I am proud of Legal & General’s involvement with ARUK’s campaign #ShareTheOrange and am delighted at the coverage it has got.