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#ShareTheOrange: a global success

The response to Legal & General’s support the launch of Alzheimer’s Research UK (ARUK) second #ShareTheOrange campaign has managed to raise the awareness of dementia to millions of people around the world.

11 May 2018

Thanks to a new film funded by Legal & General staring Bryan Cranston the acclaimed actor, writer and director, this has once again captured the essence of dementia is a way that everyone can understand. The campaign has managed to raise the awareness of dementia to millions of people around the world.

The latest video, behind the scenes of #ShareTheOrange, features Nigel Wilson talking about the need research along with Bryan Cranston and members of ARUK.

Highlights from this years’ #ShareTheOrange campaign include:

  • Ranked as the 37th most watched video on YouTube featuring Bryan Cranston*
  • 113 celebrities including Bill Gates, Aaron Paul, Tony Hawk, Lewis Hamilton and Sir Richard Branson shared the video to a combined audience of over 70 million*
  • Being shared by Bill Gates on his Facebook page resulted in 727,000 views* and 12,700 shares*
  • Sir Richard Branson’s share of the video on LinkedIn gained over 1 million views*<
  • Over 18,000* tweets containing the #ShareTheOrange hashtag, has reached over 120 million users*
  • Video views on YouTube has reached over 1 million*
  • Hundreds of people sharing their own experiences of dementia on Instagram as a result of a teaser video posted by Bryan Cranston, which was viewed over 200,000* times<
  • Hundreds of posts on Instagram< have included the hashtag, reaching over 3.5 million* users.

For the past two years, Legal & General has been working with ARUK to help fund the ‘Dementia Explained’ project - a website that has been designed to help children and young people who were living with a parent or relative affected by dementia understand what it is and how it impacts the brain.

Many thanks to all who participated in #ShareTheOrange and helping to raise awareness of dementia and the fantastic work that Alzheimer’s Research UK (ARUK) carry out each day.

To learn more about the campaign, please follow the link below.

*All figures have been provided by Alzheimer's Research UK

Images from around the UK and the US - helping to promote and raise awareness

Nigel Wilson, Legal & General Group CEO I am proud of Legal & General’s involvement with ARUK’s campaign #ShareTheOrange and am delighted at the coverage it has got.