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Legal & General Home Finance launches API integration with the Advise Wise Platform
Legal & General Home Finance’s API link on the Advise Wise Platform will allow advisers to manage lifetime mortgage applications through its adviser platform. APIs allow different pieces of software to share information in real time, including due diligence research.
5 Feb 2024
Legal & General Home Finance has launched an API (Application Programming Interface) link with the Advise Wise Platform, allowing advisers to manage lifetime mortgage applications seamlessly through its portal.
API links help improve the adviser journey by allowing different pieces of software to share information with them in real time, including enabling advisers to carry out due diligence research quickly and efficiently.
Legal & General Home Finance’s partnership with Advise Wise will allow advisers to search and recommend Interest Roll Up and Optional Payment Lifetime Mortgage products for their clients, as well as providing extensive research filters to meet individual customer needs. The platform will also enable advisers to request multiple Key Facts Illustrations (KFI) instantly across Legal & General Home Finance products.
It follows Legal & General Home Finance’s API links with software provider Iress and later life lending platform Air Sourcing, which has supported advisers in streamlining their client application processes.
The new API link is one of a number of innovations Legal & General Home Finance has introduced to help advisers drive better customer outcomes. This includes a new personalised approach to lifetime mortgage pricing to help provide customers with the best possible rate for their specific circumstances. The provider also recently launched the first-of-its-kind Payment Term Lifetime Mortgage (PTLM) to improve the options available for borrowers over 50 whose needs are not always being met.
David G Jones, Distribution Director, Legal & General Home Finance: “Our seamless API link with Advise Wise is one of several innovations we’ve recently introduced to help advisers effectively support their clients. The link will not only save advisers having to rekey client information, but it will also streamline the overall application process.“Lifetime mortgages play a significant role in long term planning, and we are constantly working to make our products more accessible to advisers. As the market evolves, alongside new technologies, we aim to create more links on adviser sourcing sites.”
Benjamin Wells, Head of Product and Development, Advise Wise: “Advise Wise remains at the forefront of innovation in the financial advisory space, and the introduction of Instant KFIs for Legal & General plans is a testament to the company's dedication to simplifying processes and empowering advisers. This enhancement on the Advise Wise Platform represents a further significant step forward in providing advisers with the tools they need to deliver exceptional service to their clients efficiently."
Further information
Harry Cheesewright
PR Campaign Manager
Retail
T: 07908954042
Notes to editors
Established in 1836, Legal & General is one of the UK's leading financial services groups and a major global investor, with £1.2 trillion in total assets under management (as at HY24) of which c40% (circa £0.5 trillion) is international.
We have a highly synergistic business model, which continues to drive strong returns. We are a leading international player in Institutional Retirement, in Retail Savings and Protection, and in both public and private markets through our Asset Management division. Across the Group, we are committed to responsible investing and dedicated to serving the long-term savings and investment needs of customers and society.
As at 11 December 2024, Legal & General has a market capitalisation of 13.7 billion.
Legal & General Retail helps create brighter financial futures for all our customers. The division covers the savings, protection and retirement needs of our c.14 million retail policyholders and workplace members.
In 2023, we had total individual annuity sales of £1,431 million, and issued £299 million of Lifetime Mortgages and Retirement Interest Only Mortgages. Our Workplace pension platform served 5.2 million members, while our Protection businesses gave peace of mind to several million direct, group and US customers, taking in £1,991 million of UK and $1,584 million of US gross written premiums.