Legal & General launches partnership with esure and Sheilas’ Wheels
Legal & General has entered into a new partnership with esure Group that will see both the esure and Sheilas’ Wheels brands introducing Legal & General’s life insurance products to their existing customers.
30 Mar 2021
Under the partnership esure Group, which services around 2.4 million customers in the general insurance Home and Motor space, will initially be offering Legal & General’s Life Insurance and Decreasing Life Insurance products, with Critical Illness Cover available to add for an extra cost. The products will be promoted to existing customers of esure and Sheilas’ Wheels and will be available to purchase either online or over the phone. Legal & General will be offering a £75 M&S or Amazon voucher to customers who purchase a policy.
Claire Beardmore, Director of Partnerships at Legal & General: "Esure Group is a dynamic, entrepreneurial and digitally adept business with two exciting insurance brands, representing a great partnership opportunity for Legal & General. We believe the increased exposure to protection products from a well-known general insurance brand will help to promote and grow the whole protection market. We are all excited about this new opportunity and are determined to make it a great success."
Justin Cockerill, Chief Commercial Officer at esure: "Esure has huge ambitions to grow the business and transform the insurance market. Partnering with Legal & General allows us to gain valuable insight on personal protection products whilst expanding our customer offering and meeting even more of our customers’ needs. We look forward to collaborating with Legal & General on this latest development and building our customer centric proposition."
About esure Group
Founded in 2000, esure Group is one of the UK’s leading personal lines insurers. The Group provides motor and home insurance products through the prominent esure and Sheilas’ Wheels brands, and currently has more than 2 million customers. The Group is dedicated to building world-class insurance fundamentals across pricing and underwriting, claims and customer service, underpinned by data and analytics – the DNA of insurance. Looking forward, esure Group is progressing its digital transformation programme to become a world-class digital insurer, focused on the development of a new technology platform, its customer propositions and data assets.
Matt Morris
Role: Director
Division: Carr Consulting & Communications
Tel: 07717 420693
Email: matthew@carrcandc.co.uk
