One Year On: L&G’s Guided Retirement Planner helps turn engagement into action

In just 12 months since launch, roughly one in five members aged 55+ have already begun their Guided Retirement Planner journey, with the latest data¹ demonstrating a shift in how Defined Contribution (‘DC’) members prepare for retirement by turning engagement into action.

Launched ahead of the FCA’s new targeted support framework, L&G’s market-first Guided Retirement Planner (‘the Planner’) has been developed using member insight, data and behavioural science.

It uses technology to support DC members in a more personalised, dynamic way: responding in real time to what the user inputs. It also means its content is adapted to a member’s individual needs and preferences, while helping to break down complex decisions into simple steps and offering personalised nudges based on behavioural segmentation. This ‘behind the scenes’ combination, alongside the holistic view of finances, is the driving force behind the high levels of engagement.

The data also provides a deeper understanding not just of how members save, but how they behave - unlocking insights clients can use to help drive real change.

Turning engagement into action

The Planner has significantly boosted retirement readiness amongst this group, with the provider reporting a 50% reduction in members facing shortfalls after adjusting their plans².

Of these members, two-thirds are now building their retirement plan. One in three have completed one, and one in five have taken tangible action: consolidating their pots, entering drawdown or buying an annuity.

Backed by scale

As the UK’s largest DC provider, managing more than £200 billion in assets, L&G’s scale allows for a continuous investment in technology and services designed to help clients deliver better outcomes for members by helping them plan for a sustainable retirement with more confidence.

The Planner is core to this strategy. It was recently expanded to reach younger DC members; currently, one third of members using the Planner are pre-retirement age (average age of 42) with the goal of helping them to plan earlier and make small, steady decisions to close future savings gaps. From amongst this group of pre-retirees, over half have started building their plan, and one in three have already completed their plan.

References

¹Data correct as of 30th November 2025. One in five of the eligible 517,387 DC members aged 55+ registered for the at-retirement Planner.

²Based on the number of at-retirement members completing their plan and assuming they take the suggested action.