Paula Llewellyn

Paula is the Retail division’s Chief Customer & Strategy Officer. She leads a diverse function encompassing the direct-to-consumer businesses for Protection, Annuities and Lifetime Mortgages, Customer and Business Strategy, Marketing, and a Regulated Advice business.

Before joining the Group in 2013, Paula was a senior marketer in the Commercial Banking and Insurance Divisions of Lloyds Banking Group. She worked across the Lloyds, Halifax and Banks of Scotland brands, leading several major transformational projects. They included the integration of the HBOS and Lloyds marketing functions, and the rebranding of Lloyds TSB to Lloyds Bank.

When she’s not at work she enjoys running, paddleboarding and walking on her local beach with her family and much-loved dog Fred, and exploring the rest of the world.