Press releases

L&G Appoints Operational Partner to Deliver First BTR Scheme

LGIM Real Assets has appointed urbanbubble, the residential property managing agent, to help deliver a new standard of service to the UK rental market.

22 Feb 2017

L&G’s first build-to-rent (BTR) scheme, The Slate Yard in Salford opens in early summer 2017.

Earlier this month, Government’s Housing White Paper recognised the key role that BTR can play in helping to solve the housing crisis. The current UK rental market has not provided its residents with acceptable renting standards across the board. Many renters find themselves at the mercy of expensive moving fees, unresponsive managers, and private landlords who often want to minimise upkeep costs and maximise rents. It is important that renters get access to high quality, well managed accommodation, specifically designed for the rental market in urban locations that they want to live.

Legal & General, with urbanbubble, is looking to pioneer a new service proposition with a move away from this traditional renting model, so that renting can become an active choice for the market.

Improved service proposition:
  • The service will offer its residents a lifestyle that they would otherwise not have access to, even if they owned their own home. This includes a car club and free Wifi.
  • Tailored offering: We want our residents to consider they are renting their home, not someone else's, so you can decorate, you can keep pets and you can add bespoke services such as housekeeping, dry cleaning or ironing service.
  • Longer and more flexible tenancies, which means greater occupational security.
  • Reduced moving costs, no letting fees and a more transparent deposit process.
  • Proactive maintenance. This means an onsite team who can respond to your need in minutes and hours not weeks and months.
  • Staff trained by customer services experts who are on site 24-7 as opposed to an absent landlord.

urbanbubble will be delivering this new service offer at LGIM Real Assets’ 225 unit scheme in New Bailey in Salford, The Slate Yard, which will welcome residents in  early Summer 2017.

Legal & General, through Legal & General Capital and LGIM Real Assets, entered the BTR market in 2016, in partnership with PGGM. Legal & General now has a circa £1 billion fund to invest and build new large scale rental development properties and hasover 1,000 build to rent homes under construction or in planning. As well as Salford, Legal & General has BTR properties going up in Bristol, Salford and Walthamstow.

Dan Batterton, BTR Fund Manager, LGIM Real Assets said: “The UK rental landscape has changed in recent years with greater numbers of people renting, but with varied experiences. We can create healthy competition and improve standards across the rental market with higher, more transparent and consistent levels of service offered by institutional-backed operators. urbanbubble shares our vision of wanting to deliver a new standard of service to this market so we can provide homes for each individual rather than a one-size-fits-all flat to rent.

“This new level of service will allow for all types of tenants’ needs and give them choice. This means that families can benefit from keeping their own pets, having a community around them, and occupational security from flexible tenancies. This new standard will help make renting an active choice for all UK residents.” 

Michael Howard, Managing Director of urbanbubble added: “I am thrilled with the partnership with LGIM Real Assets and urbanbubble, especially with the inaugural BTR scheme, The Slate Yard, being right here in the North West. I have been a vocal advocate of Build to Rent since 2011 as it fixes what I believe is a broken market where the customer has limited choice or power on the standard of service. We are so excited at the brief from LGIM which fits naturally with our own vision and culture and we can’t wait to launch The Slate Yard and share the experience a BTR scheme can provide for its customers.”

Tina Clinton, Head of PRS at urbanbubble, added: “We share the same values and passion as Legal & General to make our cities a better place to live. Together we are committed to providing communities which our customers are proud to call their home, providing security of tenure, whilst remaining flexible to meet their every need.

“Since our conception back in 2008, urbanbubble has always had one core principle which was to place our customers are at the heart of everything we do. Our promise for the private rental market is one of aspirational living, within a community where people are genuinely cared for and first-class facilities and homes are provided.

“The first scheme is due to launch off-plan towards the end of March 2017. The urbanbubble team looks forward to working closely with L&G on this unique, proposition, engaging with our new customers and is excited to deliver a market leading service.”



urbanbubble, a residential managing agent, founded in 2008, has its head office in Manchester’s Northern Quarter and a further office in Liverpool's Baltic Triangle. urbanbubble has over 100 residential schemes with 7,000 apartments under management across the North West with a further pipeline of 4,000 units committed from developers on site within the region.

A team of 110 provides a holistic Residential Property Management Service covering: Block and Estate Management; Facilities Management; Maintenance and Repairs; Build to Rent Operations; Development Appraisal and BtR Financial Consultation; Sales and Lettings.

Further information


Olivia Bayliss

Head of Communications

Capital and LGIM Real Assets

Notes to editors

LGIMRA is a division of Legal & General Investment Management (LGIM), one of Europe’s largest
institutional asset managers and a major global investor. LGIM manages £1.29 trillion1 ($1.57tn) in
assets, working with a range of global clients, including pension schemes, sovereign wealth funds, fund distributors and retail investors.

LGIM Real Assets has assets under management of £36 billion2 ($43.8bn) and is one of the largest
private markets investment managers in the UK. Investing in both debt and equity and across the
risk/return spectrum, LGIM Real Assets actively invests in and manages assets across commercial,
operational and residential property sectors, as well as infrastructure, real estate, corporate and
alternative debt.

Taking a long-term view in order to future proof our investments, LGIM Real Assets continues to lead the industry in ESG performance, considering all environmental, social and governance issues at asset level as well as portfolio level.

1LGIM internal data as at 30 June 2022. These figures include assets managed by LGIMA, an SEC Registered Investment Advisor. Data includes derivative positions.
2Source: LGIM Real Assets. AUM data as at 30 June 2022.

*at 13 Jan 2023


For professional clients only. Past performance is not a guide to the future. The value of an investment and any income taken from it is not guaranteed and can go down as well as up, you may not get back the amount you originally invested. Views expressed are of LGIM as at 12 January 2023. The Information in this document (a) is for information purposes only and we are not soliciting any action based on it, and (b) is not a recommendation to buy or sell securities or pursue a particular investment strategy; and (c) is not investment, legal, regulatory or tax advice. Legal & General Investment Management Limited. Registered in England and Wales No. 02091894. Registered Office: One Coleman Street, London, EC2R 5AA. Authorised and regulated by the Financial Conduct Authority, No. 119272.