Press release

Legal & General announces new pet partnership with Asda

Legal & General one of the UK’s leading financial services companies today announces a new 3-year partnership agreement with Asda; Legal & General’s first pet affinity.

7 Nov 2018

Press release (PDF 295KB)

The new three year commercial agreement will see Legal & General offer its pet insurance product range for dogs and cats to Asda’s customers through several distribution channels including, phone, online via the Asda website, and price comparison websites.

Legal & General have grown their pet business 60% year on year and today’s arrangement is the first pet affinity partnership. The new partnership is also part of Legal & General’s General Insurance wider strategy to offer customers a wide range of pet insurance products across a full range of distribution channels and partnerships.

The UK pet insurance sector now accounts for over £1bn of gross written premiums and has grown at a compound annual rate of 9% over the last 5 years. However, more than half the pet owners in the UK still have no insurance cover against vet bills and other associated costs.

Cheryl Agius, CEO, Legal & General Insurance: "We are delighted that Asda has chosen Legal & General to partner with them on pet insurance. The strength of Asda’s customer base coupled with the broad range of products and digital capabilities from Legal & General provides a solid foundation..."

Notes to editors

Established in 1836, Legal & General is one of the UK's leading financial services groups and a major global investor, with £1.2 trillion in total assets under management (as at HY24) of which c40% (circa £0.5 trillion) is international.

We have a highly synergistic business model, which continues to drive strong returns. We are a leading international player in Institutional Retirement, in Retail Savings and Protection, and in both public and private markets through our Asset Management division. Across the Group, we are committed to responsible investing and dedicated to serving the long-term savings and investment needs of customers and society.

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