Press releases

Legal & General announces new pet partnership with Asda

Legal & General one of the UK’s leading financial services companies today announces a new 3-year partnership agreement with Asda; Legal & General’s first pet affinity.

7 Nov 2018

Press release (PDF 295KB)

The new three year commercial agreement will see Legal & General offer its pet insurance product range for dogs and cats to Asda’s customers  through several distribution channels including, phone, online via the Asda website, and price comparison websites.

Legal & General have grown their pet business 60% year on year and today’s arrangement is the first pet affinity partnership. The new partnership is also part of Legal & General’s General Insurance wider strategy to offer customers a wide range of pet insurance products across a full range of distribution channels and partnerships.

The UK pet insurance sector now accounts for over £1bn of gross written premiums and has grown at a compound annual rate of 9% over the last 5 years. However, more than half the pet owners in the UK still have no insurance cover against vet bills and other associated costs.

Cheryl Agius, CEO, Legal & General Insurance: "We are delighted that Asda has chosen Legal & General to partner with them on pet insurance. The strength of Asda’s customer base coupled with the broad range of products and digital capabilities from Legal & General provides a solid foundation..."