Press releases

Legal & General Ignite: Borrowers rely on financial gifts to enter property market in August

Searches for borrowers using gifted deposits climbed by 35% in August

7 Sep 2023


Full press release

  • Searches for borrowers using gifted equity or making a concessionary purchase also rose by 75% in August
  • Searches on behalf of portfolio landlords jumped by 22% from July to August

According to the latest data from Legal & General Ignite, the free mortgage research and sourcing platform, borrowers relied on gifts from their loved ones to get on the property ladder in August. The data also confirmed that market activity is being driven by portfolio landlords, demand for holiday lets, as well as ongoing interest from overseas buyers.

Buyers lean on family wealth to achieve homeownership goals

In line with recent trends, borrowers are continuing to use financial support from their loved ones to secure a footing on the housing ladder. The data shows that searches on behalf of borrowers using gifted equity or making a concessionary purchase rose by 75% in August, and searches for those using gifted deposits also climbed by 35%.

This comes as little surprise given that Legal & General’s new Bank of Family research found that 77% of buyers receiving family assistance directed at least a portion of their funding towards a deposit. Buyers’ heavy reliance on family contributions is also highlighted in searches for guarantor/family assist increasing by 15% in August.

Other buyers opted for low-deposit paths to homeownership with searches for shared ownership schemes rising by 11% in August.

Portfolio landlords in no rush to exit the market and drive activity in August

Searches on behalf of portfolio landlords climbed by 22% from July to August as buy-to-let investors looked to expand their businesses. Other landlords used financial support to enter the market, as searches for landlord/vendor gifted equity jumped by 18% in August. Additionally, searches for holiday let/Air B&B rose by 22% last month as landlords continued to capitalise on the pandemic-fuelled demand for staycations.

Overseas demand and specialist lending keeps housing market buoyant  

Additionally, the August data confirms ‘visa’ as the most popular criteria used by advisers searching on behalf of clients – this continues to hold the top spot. Searches on behalf of expats not in the UK and overseas customers climbed by 17% and 21% respectively, showing that foreign buyers are still looking to snap up UK property.

With Help to Buy coming to a close, specialist lending also propped up the market in August as many borrowers considered alternative avenues. Searches for discounted market sale increased by 69% in August as buyers looked to purchase a property at a discounted price, and searches for joint borrower-sole proprietor were the third most popular criteria as other buyers considered purchasing a property with other applicants.

Jodie White, Head of Mortgage Products & Transformation, Legal & General Technology: “Family gifting has been a common element of the homebuying process for some time now, and our data continues to tell this story, alongside Legal & General’s own ‘Bank of Family’ research. Criteria searches for gifted deposits, gifted equity, and more, continue to dominate our Ignite results, further highlighting the prominent role that family contributions play in supporting the UK’s housing system. At the same time, it's clear that buyers are also relying on specialist products and alternative schemes that make it more achievable to get on the housing ladder amid the ongoing cost-of-living crisis.

During what is continuing to be a financially challenging period for many, it's critical that advisers adopt innovative technologies to effectively handle the demand for advice across a wide range of sectors. Advice is critical right now, and advisers have a key role to play in helping buyers access a comprehensive range of options that aligns with their financial needs.”

Further information

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Claire Byrd

Senior PR Manager

Legal & General Retail

Notes to editors

Established in 1836, Legal & General is one of the UK's leading financial services groups and a major global investor, with over £1.2 trillion in total assets under management* of which 39% is international. We have a unique and highly synergistic business model, which continues to drive strong returns. Legal & General provides powerful asset origination and management capabilities directly to clients, which also underpin our leading retirement and protection solutions. We are a leading international player in Pension Risk Transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. Our purpose is to improve the lives of our customers and create value for our shareholders. Through inclusive capitalism, we are investing in long-term assets, such as real estate and infrastructure, that can help build a better society for the future.

Legal & General Retail helps create brighter financial futures for all our customers. The division covers the savings, protection and retirement needs of our c.13 million retail policyholders and workplace members.  

In 2022, we had total individual annuity sales of £954 million, and issued £632 million of Lifetime Mortgages and Retirement Interest Only Mortgages. Our Workplace pension platform served 4.9 million members, while our Protection businesses gave peace of mind to more than 6.3 million UK life insurance, 1.8 million group and 1.5 million US customers, taking in £3.1 billion of gross written premiums.

*at 31 Dec 2022