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Legal & General launches “own your world” campaign to engage the nation around the power of investing
Legal & General Investment Management (LGIM) has today launched its ‘Own Your World’ campaign with the aim of revolutionising investing and to encourage the nation to invest together to make a positive impact.
25 Jun 2018
Legal & General Investment Management (LGIM) has today launched its ‘Own Your World’ campaign with the aim of revolutionising investing and to encourage the nation to invest together to make a positive impact.
Increasingly, individuals in the UK need to do more to make their money work for them, but many are reluctant to invest or don’t invest enough to secure their financial future. Research has shown that women, in particular, tend to be either ‘recklessly cautious’ or simply not involved. Only 9% of women in their 40s and 50s invest in a Stocks & Shares ISA and 70% of Junior ISAs are in cash.*
LGIM’s high-impact ‘Own your World’ campaign will target potential customers who may not think investing is for them, dispelling myths that investing is only for the wealthy. It will ‘engage the nation’ by showing the impact that good investing can have, both on individual and collective wellbeing.
Helena Morrissey, Head of Personal Investing at LGIM "We want to help more people to invest so that they become more in control of their financial wellbeing... This campaign conveys that investing is about your future, owning part of a company and, in the age of activism, ownership of something even greater – the world around us."