Press releases

Legal & General reimagines retail

With the much-anticipated reopening of non-essential shops finally here, businesses will be welcoming locals back into their stores. For one street in Poole, the 2021 easing of lockdown is particularly exciting: Poole’s Kingland Crescent has been completely revamped as part of LGIM Real Assets strategy to re-invent and re-position their retail places.

12 Apr 2021


Full press release

LGIM (Legal & General Investment Management) Real Assets has launched its blueprint for the high street of the future, kick-starting today with a new curated shopping street, ‘KINGLAND’, championing the best local independents and SME’s in Poole, Dorset. Alongside non-essential retail reopening, 10 new innovative young entrepreneurs are opening their doors for the first time at Kingland Crescent in Poole, adjacent to Legal & General’s Dolphin Shopping Centre.

The businesses have been given a shop with no rent and no business rates for the first two years to develop space for a creative community to flourish, injecting a new identity and vibrancy into the town centre. The initiative forms part of Legal & General’s ambitious national strategy to reinvent retail by re-imagining its retail assets, futureproofing them for the long-term.

The carefully curated and diverse line up includes a fishmonger, coffee roaster, design studio, surfboard shop, zero waste grocery store, art gallery, gin bar and store, home interiors specialist, restored second-hand furniture shop and perfumer. Alongside today’s launch of KINGLAND, Legal & General’s pioneering plans for Poole include a brand-new take on public realm, a local makers market with space for over 15 vendors, and a calendar of 500 curated annual events.

As a long-term investor, Legal & General is looking well beyond the next 24 months and the programme is already being prepared for roll out across a number of other UK locations. Whilst a blueprint, it’s not a ‘cookie cutter’ approach: each curated offering will depend on the local community’s wants and needs.

The redevelopment of Kingland Crescent is the first step in Legal & General’s long-term plans for the area which will see innovation and investment in the neighbouring Dolphin Shopping Centre. Within the next 12 months, further units are set to open at the shopping street as part of the project’s next phase. Plans to bring an annual programme of local events to the new retail space are already underway.

Bill Hughes, Head of Real Assets for LGIM: "Following the launch of our flexible leasing model last year, the launch of KINGLAND is a further strand in our wider strategy to reframe and reposition our retail offering. As owners, investors, and innovators, we have a responsibility to ensure that we are delivering future ready places. And, through supporting localism and regeneration, we bring significant positive social and economic impact.

Owing to changes in consumer trends, the UK retail sector has undergone a seismic shift in recent years. Traditional retailers have had to respond, or risk being left behind. LGIM Real Assets continues to shift the dial, stripping out the intermediaries and moving above and beyond the traditional retail model of ‘one size fits all’. This approach is testament to our focus on both the occupier and final customer, and demonstrates our commitment to bring innovation to the real estate sector. This will be key to remaining relevant and resilient in a post-Covid world."

"KINGLAND is a physical manifestation of what can happen when you offer deliberately ambitious, bold, creative, standout brands – who are doing something a bit different – a platform to launch their ideas and share their stories. It will deliver a market-leading environment jam-packed with hand-picked brands, programmed events and content all sourced locally. It’s a great example of our role as an editor of space, shaping environments to ensure we have the right content, at the right time, in the right places.

As retail owners, we want healthy, successful and profitable businesses within our schemes; by bringing 10 new shops, and injecting vibrancy and experience into the area, we are driving up footfall and delivering value to Kingland Crescent and neighbouring Dolphin Centre. Now, more than ever, consumers prioritise localism, convenience, variety and experiences."

Further information

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Jessye Brandon

PR Executive

LGIM Real Assets

T: 07584498775

Email Jessye Brandon

Notes to editors

Established in 1836, Legal & General is one of the UK’s leading financial services groups and a major global investor, with international businesses in the US, Europe, Middle East and Asia. With almost £1.3 trillion in total assets under management*, we are the UK’s largest investment manager for corporate pension schemes and a UK market leader in pension risk transfer, alternative asset origination, life insurance, workplace pensions and retirement income. Through inclusive capitalism, we aim to build a better society by investing in long-term assets that benefit everyone.

* at 30 June 2021

Legal & General Investment Management is one of Europe’s largest asset managers and a major global investor, with total assets under management of £1.28 trillion (€1.43 trillion; CHF1.55 trillion; $1.75t trillion; JPY181 trillion)*. We work with a wide range of global clients, including pension schemes, sovereign wealth funds, fund distributors and retail investors. Throughout the past 40 years we have built our business through understanding what matters most to our clients and transforming this insight into valuable, accessible investment products and solutions. We provide investment expertise across the full spectrum of asset classes including fixed income, equities, commercial property and cash. Our capabilities range from index-tracking and active strategies to liquidity management and liability-based risk management solutions.

*LGIM internal data as at 31 December 2020. The AUM disclosed aggregates the assets managed by LGIM in the UK, LGIMA in the US and LGIM Asia in Hong Kong. The AUM includes the value of securities and derivatives positions.

(As of June 2021)

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