Legal & General support the launch of Alzheimer’s Research UK (ARUK) second #ShareTheOrange campaign which seeks to raise awareness of dementia and the ground breaking research that is being undertaken to help defeat it.
21 Mar 2018
Legal & General has been working with ARUK since 2015 when they helped fund the project ‘Dementia Explained’ which was the development of a website designed to help children and young people who were living with a parent or relative affected by dementia understand what it is and how it impacts the brain. Last year they funded ‘A walk through dementia’, a virtual reality app which helps the user experience and understand the very complex and frightening symptoms that people with dementia have to face. The app which gives a first person insight into these battles is now being developed for use by health care professionals.
#ShareTheOrange first launched in 2016 on the back of research that suggested that there was a need for a simple symbol that captured the essence of dementia in a way that everyone could understand.
Two years on, Legal & General are funding a new film for the campaign created by Aardman Animations and starring Bryan Cranston the acclaimed actor, writer, producer and director. The campaign confronts misunderstanding around dementia – using nothing more than an orange. Bryan, who lost his mother Audrey ‘Peggy’ Sell to Alzheimer’s disease in 2004, is supporting the latest chapter in the charity’s award-winning #ShareTheOrange campaign.
By Sharing this film and joining the millions who shared the first campaign film, we can educate and inspire around dementia, and make it our next great medical research success story. The #ShareTheOrange animation can be viewed and shared at www.alzheimersresearchuk.org/orange
Nigel Wilson, CEO , Legal & General: I hope this #ShareTheOrange campaign has the profound impact it deserves to have. We have seen this with Cancer and AIDS, this incredible public recognition leads to better outcomes for Society. We have worked with Alzheimer’s Research UK on a number of initiatives in recent years to raise awareness about this devastating disease and the impact it can have on individuals and their families.