Ali Crossley

Managing Director, Distribution

Legal & General Retail

Ali Crossley
Ali Crossley is the Managing Director, Distribution of Legal & General Retail. She reports to its CEO, Bernie Hickman.  Ali leads all our protection, annuity and home finance distribution activity, which includes intermediary, bank, affinity and aggregator channels. She also heads up our Mortgage Services business.

Before joining Legal & General in 2019, Ali was the Managing Director of BGL’s affinity business, Junction. She was promoted from Customer Director after leading the acquisition of Sun Life and Virgin Money. She was also responsible for BGL’s 3,000-strong customer services team and introduced a number of digital innovations, including webchat, a self-service centre and robotic technology. 

Her other financial service roles include Chief Operating Officer at Saga Financial Services and Marketing Director and Director, Retirement Income at Prudential plc. She’s also a non-executive director of Age UK Enterprises.

Ali lives in Rutland and has two children. Outside of work, she’s a keen runner, cook and gardener, and travels to Italy as much as possible.